| Posted on November 30, 2011 at 3:55 PM |
Google has sadly decided to pull the plug on its internal efforts to make renewable energy cheaper than coal, dubbed “RE<C”. The search engine giant is currently undergoing a massive rationalisation programme where it is closing a number of pet projects and alas this green endeavour is part of the latest cuts.
Google’s effort focused on the efficiency of heliostat-based solar technology where focused sunshine is used to heat water to generate steam that then drives a turbine to generate electricity.
However, there are two pieces of good news as Google has published its findings so far at www.google.org/rec and has announced that it will continue to invest in renewable technology, mirroring the company’s assessment that there are organisations that are better placed to take on the development of renewables than Google themselves.
Whilst the continued interest is great news, it is a shame that an organisation that has a massive engineering resource such as Google has elected to move away from direct involvement in this critical sphere.
