Honda2O...very clever

The ever clever marketing people at Honda have come up with another winner...they are bottling and giving away the water produced by their hydrogen cars!

This simple approach is designed to raise the profile of the FCX Clarity and its very clean exhaust! Everything Honda does marketing-wise is cutting edge...and it's great to see!

BMW i8...making green cars more desirable...

I had the chance to get up close and personal with the BMW i8 a few weeks ago at a green car event that showcased the very best in the ever-emerging clean vehicle technology market. It was easily the star of the show, drawing gasps and sweaty handprints in equal measure.

No one can argue that it is anything but beautiful but what is intriguing is the marketing approach BMW are taking with the car...all out racey and I think that's a great and bold move! I wish more green cars were touted this way...